Starting a business on the right foot is possible when a series of key steps are followed and the company needs to have a value proposition in order to penetrate the market. At present, creativity and the desire to start a business must be accompanied by the development of essential previous phases to achieve success.

Market study

The market study to know the business options is the first step to create a company. It is necessary to investigate the market how the entrepreneurial project can fit into the current supply and demand of products and services. As well as other details to study regarding what the business offers its target audience and potential customers.

In market research, it is necessary to know the strengths and weaknesses that the business project may have, especially from the point of view of its productive, commercial or service operations. Answer questions such as: what is the contribution of my business, how can I improve the initial idea, how to take advantage of opportunities and overcome weaknesses.

Also, it is necessary to know roughly the real competition of the business, what is done at the local level and who are the competitors of the service, brand or products that are intended to be placed in the market. Quality is a vital point in this step, since the new company must have a high quality standard to compete at this time.

Choose the type of company

It is necessary to decide if you want to create a commercial company or a civil company that does not need a capital contribution, but has complex management. Create a public limited company with at least sixty thousand euros of investment or a limited company with one or more partners, three thousand euros of capital (between assets and money), has a simple constitution and responsibility in the administrators.

Select company name

The name of the business must be original that defines the philosophy, values ​​and objective of the company and the person in charge of issuing the certification of the company name is the Central Mercantile Registry, since a name that refers to the economic activity can be adopted of the company, you can choose a name in another language and it cannot be the same as that of another business. Creating a business custom bobblehead is also a great idea to create an image for your brand.

Draft statutes

It includes the corporate purpose of the company or economic activity that it develops. The domicile, its share capital and the administrator’s signature. Also, agreements between partners on decision-making, confidentiality, the commitment to permanence and investment, the percentage of participation are incorporated. Make the bank deposit of the share capital with the company’s Mercantile Registry.

Create the business brand

The company must have a unique identification, with its logos, exclusive design, corporate colors and other necessary aspects to incorporate them into its cards, documents, notices and also its website and different marketing campaigns, so that its public your logo and others, particular signs in your memory of preferences and pending purchase lists.

Professional and more creative graphic designs allow brands to be positioned in the current market.  You can buy a cheap logo on Fiverr as well as. Also, they are key to having an active presence on social networks and building a communication style that is easily identified by your customers and followers. A brand with a personalized design differentiates itself from its competition and has more sales options.

Ensure high presence on the Internet

Having a web name or domain with keywords is essential for any company, especially for those starting their business, since it is the digital tool that adds extra points to marketing and makes the company’s brand visible on the Spectrum internet. It is the way in which the project will gain followers and with a low investment it will have its own web page with great benefits.

Web pages must be attractive and efficient for customers, since the effectiveness of the company’s promotion will largely depend on their quality. A web page allows the store to obtain very useful information to learn more about its public, whose data is key to applying sales plans adapted to their expectations.

The company’s website must be interesting for its design, with simple and concise navigation capacity and with appropriate and quality content, the way to ensure these vital conditions to start and consolidate as a business today, is by having design experts Web.

Another detail to take into account at this point is to hire a web hosting company and it is important to select a hosting company with the option of working, 24-hour service, with personalized attention, available information and timely response capacity. Real, to solve connectivity problems quickly.

Marketing strategy

Once you have a realistic analysis of the business, the brand and the web media; the next step is to create a marketing strategy for the company, to have an organizational culture with defined values, mission, vision and marketing objectives, to capture the target audience.

The strategy must define the most appropriate channels to spread the advantages of preferring the brand or product that is offered and having sales opportunities compared to what the competition offers, with content that attracts the attention of consumers and users.

Fortunately, marketing experts are within reach of entrepreneurs and offer their services online so that new businesses have professional marketing strategies aligned with business values ​​and the interests of their audience.

The personalized marketing plan allows you to attract more customers with offers, samples and gifts and hundreds of other strategies that are known by experts in web pages, social networks, promotional events, media and specialists who help promote the company’s products and services with greater options and more positive results.