Pengaruh instagram marketing banyak digunakan dalam melakukan aktivitas mulai dari entertainment, bisnis, mencari informasi atau aktivitas Lainie. As a consequence of this trend, there are numerous online shops in every industry. As an example, fashion is the largest industry, so fashion business owners need to be able to cope with the shift in economics in the digital and internet age. A result of the shift in economics to a digital economy at present, there are many tok-toks fashion stores that are utilizing social media to promote their products, making the fashion business more competitive. The purpose of this study is to identify the advantages and disadvantages of social media marketing through Instagram for retail buyers of fashion brands such as Ladyfishes.

This social media platform helps brands connect with an enormous audience, increase brand awareness, and boost sales. Instagram marketing refers to using Instagram to grow brand awareness and launch new products. Instagram allows you to build your brand and connect with followers in a personal way. With over one billion active users on the platform, it’s a great channel for creators and entrepreneurs looking to grow organically. Instagram marketing is a type of social media marketing, which involves promoting a brand on Instagram.

Instagram marketing refers to using Instagram to grow brand awareness and launch new products. Instagram allows you to build your brand and connect with followers in a personal way. With over one billion active users on the platform, it’s a great channel for creators and entrepreneurs looking to grow organically.

Media sosial pengaruh instagram marketing sebuah media komunikasi yang memiliki banyak penggunanya yang didominasi oleh para remaja. Saat ini instagram sudah menjadi salah satu faktor perubahan gaya hidup dan etika remaja. Perubahan gaya hidup dan etika ini tidak selamanya positif karena bagi sebagian pengguna ada yang terpengaruh ke arah negatif. Perubahan ini terjadi tergantung bagaimana cara pakai masing-masing individu dalam menggunakan instagram.

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.

Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.