The website is one of the first elements you took into account when creating your SME. All companies have one, right? You will know all these things in business coaching for freelancers. Also, In this article we will talk about a new web design for companies and the benefits it can bring you.

Probably when you started down this road, you allowed yourself to be advised by friends and colleagues about the design of your site, but you did not participate much in the planning. “There are many technical things that as the owner (CEO) I don’t know and I don’t have time to handle them”, you probably thought. You invested a considerable amount of money but… is it really what you wanted for your SME?

It must be understood that any investment that your SME makes must be justified and must be aligned with the objectives of your business. It is not creating the website for the sake of it. There are currently hundreds of tools and companies such as web design company austin texas that allow you not only to plan your website very well, but also to use it to generate sales leads.

“I have lost a lot of money on my website and I see no results”

As the owner of your SME, you must feel frustrated when you see that you have invested a lot of money in a website that does not give you the positioning you want and much less the clients you want. You should also feel bad when you see that your competition’s websites are more interesting and optimal. Calm; everything in this life has a solution. Grace is finding the right answers in the right place. The new web design for companies is the solution to this problem.

Your business is already up and running, you have your clients and you have identified the buyer personas you want to reach. But your website is not up to the standards of your competition and they are only information and product pages. The redesign of a website for SMEs is more than a makeover; this transforms your virtual space into a real tool for generating leads.

We give you some key figures so you can see the importance of this topic: according to Web Fx, 94% of first impressions are related to the design of your website. Furthermore, 73% of companies invest in design to differentiate their brand from the competition.

What is a new web design for companies?

The redesign of a website for SMEs consists of changing the visual aspect and the functionalities that it has to adapt it to the digital transformation of the moment or to the marketing objectives that the company has.

There are two types of redesign: graphic redesign that is limited to modifying the design of the website and structural redesign, which is a strong transformation of the structure and the sitemap (sometimes there is a change in the CMS).

The one you choose depends on the needs of your SME, and always remember that this investment is different from the one you made first (everything here has a specific objective and audience). Sit down with your digital marketing team or digital agency and start the step-by-step redesign. Although you will not be the one who executes these aspects, it is important that you know the whole panorama and are aware of the day to day, because you are the boss.

Steps of a new web design for companies:

• Project definition: planning, objectives, budget.
• Design: making prototypes of web pages.
• Development: installation and configuration of the CMS, operational development.
• Content creation: texts, images, videos; inclusion of forms.
• Search engine optimization: optimization of tags, the configuration of redirects.
• Acceptance: testing, validation and online launch of the new site.

What are the advantages of investing money in a new web design for companies?

Your website as a sales opportunity: the way you approach the strategy of your SME, you must also align your website. You can include blogs and valuable content that help build loyalty with your prospect, help in brand positioning, and create unique landing pages to promote your products and hundreds of options.

• Improve user experience: Your SME may have had the same old, outdated website for years. Today is the day to take that leap and contribute to the image of your brand; and that transmits the values ​​of the company. The impression is decisive when future clients choose you as their best option. This stat says it all: 90% of people left a website because it was poorly designed (Hubspot). Bad design can turn off visitors and increase your bounce rate. A redesign provides a modern, aesthetic, friendly website, and with it you can highly differentiate yourself from your competitors.
• Superior technical performance: there is nothing more frustrating for a visitor than finding a slow website that is not adapted to navigation from a mobile phone. 48% of users get frustrated if a website doesn’t respond to mobile devices. (Impact). Web redesign allows your site to be fast and compliant with current navigation standards.
• Better visibility in search engines: your SME does not appear in the first results of Google? You do not have the expected visits? The website redesign for SMEs allows you to work on SEO (Search Engine Optimization) and optimize it to improve search engine positioning (Google, Bing, Yahoo, etc). This is where the content marketing strategy comes in to choose keywords, optimal language for your buyer persona, and relevant content.
• Increased conversion rate: the aesthetics of your website is not only important, here the quality of the content and its condition to convert are crucial. When we talk about conversion, we refer to the moment when a visitor performs an expected action: fill out a form, subscribe to a blog, and download an offer. A good strategy in your redesign will allow this to be possible.

I don’t know where to start and who to go to for the redesign of a website for my SME

Do not worry; it is normal that you have many doubts about what is the best strategy for your SME or what is the ideal website for your needs. If you have a small marketing team, we recommend using external help, be it a freelancer or a marketing agency.